Adsfactor launches automotive channel in Hong Kong

Adsfactor Automotive consists of standard display and rich media advertising inventory from 20 of the leading automotive content and listings websites in Hong Kong, averaging about six million ad impressions per month.

According to comScore data for July 2012, the platform had a monthly unique user reach of 134,000, surpassing other auto-related websites in the market.

In Malaysia, the automotive network reaches 150,000 customers a month, according to comScore. 

"There was some hesitation in launching this channel in Hong Kong as its car market is nowhere near the size of the Malaysian car market," said Christine Lau, country manager at Adsfactor. "But according to adMango, online ad dollars from the automotive and petroleum category have grown by more than 230 per cent in the past 12 months."

Lau pointed to a recent study commissioned by P&G and conducted by Adsfactor, Pixel Media, Starcom and comScore, which found that ads placed in vertical channels have greater impact. "It puts things into a context that's relevant to the user and effective for advertisers," she said.

Through this channel, Adsfactor can offer automotive advertisers the network's strong ties to local websites, including 20 of the leading automotive content and listings websites in Hong Kong and its rich media suite, in addition to display inventory. 

"We are also very selective of the brands we include, which ensures brand safety," she added. 

The next natural roll-out for Adsfactor Automotive is Singapore, depending on its success in Hong Kong, said Lau.