Kenneth Cheung is the creative director and founder of Lemon101 Hong Kong. Here is what he had to say about Panadol's latest TV commercial for its Panadol Extra Cold & Flu Pills brand.
All of us have to take medicine and stay in bed when we get sick from cold and flu. For Hong Kong people, especially working people, time is money in this fast-paced and cosmopolitan city. We used to complain about the low efficiency of cold and flu medication - just as the actors do in the Panadol TV commercial.
The ad impressed me - its sense of humour and the strong visual impact of the character’s hair being messed up by her neighbour sneezing all over her in the queue. The repeated storyline exhibits the fast effective relief of cold and flu symptoms with the help of this non-drowsy formulation. I love the storyline. It’s simple but it works.
Click here to view the TV recall table for Hong Kong published in the 11 March 2010 issue of Media.
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