Announced by Audrey Kuah, chief executive officer of Aegis Media Singapore, the appointment will see Bansal responsible for growing the company's digital marketing footprint, working closely with Aegis’ digital assets, iProspect, TUS Isobar and Tigerspike, while integrating analytics and insights into a holistic marketing proposition.
With 18 years' experience across Singapore and India, Bansal was most recently CEO of ZenithOptimedia in Singapore, where he has spent the last five years moving up the ladder from general manager to managing director and finally CEO.
Prior to ZenithOptimedia, he worked as executive director of GroupM Singapore for Mindshare and MEC for six years. He also previously worked with FCB-Ulka and Mediacom in India.
Audrey noted that the confluence of communications and technology in Singapore is a critical force in shaping consumer behaviour.
“With Vikram on board we can leverage his combined research, media, digital and marketing experience to ensure that Aegis in Singapore leverages current digital assets to craft coherent digital marketing approaches for our clients, and for us as a company,” she added.
Commenting on the appointment, Bansal said, “I am excited to have the opportunity to be a part of a group which is at the forefront of driving cutting edge communications solutions for its clients.”
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