Aegis Media appoints new chief strategy officer for North Asia

SEOUL - Aegis Media North Asia has appointed Claire Taylor-Rowe as chief strategy officer, effective immediately.

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Taylor-Rowe: focus will be on "consumer-centric thinking"

Taylor-Rowe (pictured) will be responsible for leading strategy and communications planning in Japan and Korea for Aegis' globally aligned clients.

"My focus will be to deliver world-class services, such as Integrated Communications Planning [ICP] and consumer insight tools [CCS], across both Japan and Korea, while continuing to develop consumer-centric thinking that is firmly rooted in business success across our growing client portfolio," said Taylor-Rowe.

She will also lead further development of Aegis' consumer insight tools (CCS) and integrated communications planning (ICP) services across the markets.

Taylor-Rowe joins with over 14 years in communications planning experience having previously worked for Carat global team in London as global head of strategy and planning for Nokia.

Commenting on her appointment, David Holtham, CEO Aegis Media North Asia said he was delighted that Taylor-Rowe had chosen to join the company. "Her strategic capabilities are exceptional and her knowledge of Aegis globally, including CCS and ICP will ensure that she can contribute quickly to our client’s business," he said.

Source:

Campaign Asia