The results from the Campaign Asia-Pacific 2024 Agency of the Year Greater China awards have been announced from a glittering live ceremony in Shanghai on Dec 6. While Dentsu, Starcom, and Zenith solidified their positions as Greater China regional leaders, leveraging integrated capabilities across creative, digital, and media, the awards also highlighted the contributions of independents and smaller, specialised shops.
Here are is the list of all the winners:
|
REGIONAL AWARDS |
|
Greater China Creative Agency of the Year |
Winner |
Dentsu |
|
Greater China Digital Innovation Agency of the Year |
Winner |
Starcom |
|
Greater China Media Agency of the Year |
Winner |
Zenith |
|
Greater China PR Agency of the Year |
Winner |
MSL |
|
AGENCY CATEGORIES |
|
Category |
Award |
Agency |
Market |
|
China Creative Agency of the Year |
Gold |
Dentsu Creative China |
China |
|
Silver |
Leo Burnett |
China |
|
Bronze |
Havas Creative China |
China |
|
|
|
|
|
|
Hong Kong SAR Creative Agency of the Year |
Gold |
DDB Group Hong Kong |
Hong Kong SAR |
|
Silver |
Dentsu Hong Kong |
Hong Kong SAR |
|
Bronze |
Leo Burnett Hong Kong |
Hong Kong SAR |
|
Bronze |
Saatchi & Saatchi HK |
Hong Kong SAR |
|
Taiwan Creative Agency of the Year |
Gold |
Leo Burnett Taiwan |
Taiwan |
|
Silver |
Dentsu Creative Taiwan |
Taiwan |
|
China Digital Innovation Agency of the Year |
Gold |
Monks |
China |
|
Silver |
Zenith China |
China |
|
Bronze |
Dentsu Creative China |
China |
|
Hong Kong SAR Digital Innovation Agency of the Year |
Gold |
Starcom Hong Kong |
Hong Kong SAR |
|
Silver |
OMD Hong Kong |
Hong Kong SAR |
|
Bronze |
PHD Hong Kong |
Hong Kong SAR |
|
Taiwan Digital Innovation Agency of the Year |
Gold |
Starcom Taiwan |
Taiwan |
|
Silver |
Zenith Taiwan |
Taiwan |
|
Bronze |
Dentsu Creative Taiwan |
Taiwan |
|
China Media Agency of the Year |
Gold |
Zenith China |
China |
|
Silver |
Starcom |
China |
|
Bronze |
Carat |
China |
|
Hong Kong SAR Media Agency of the Year |
Gold |
OMD Hong Kong |
Hong Kong SAR |
|
Silver |
PHD Hong Kong |
Hong Kong SAR |
|
Bronze |
Starcom Hong Kong |
Hong Kong SAR |
|
Taiwan Media Agency of the Year |
Gold |
iProspect Taiwan |
Taiwan |
|
Silver |
Starcom Taiwan |
Taiwan |
|
Bronze |
Zenith Taiwan |
Taiwan |
|
China PR Agency of the Year |
Gold |
Weber Shandwick |
China |
|
Silver |
MSL |
China |
|
Bronze |
Dentsu Public Relations Consulting Beijing |
China |
|
Hong Kong SAR PR Agency of the Year |
Gold |
MSL Hong Kong |
Hong Kong SAR |
|
Silver |
Edelman |
Hong Kong SAR |
|
Taiwan PR Agency of the Year |
Gold |
MSL Taiwan |
Taiwan |
|
Silver |
DeVries Global Taipei |
Taiwan |
|
Bronze |
Golin Taipei |
Taiwan |
|
Greater China Agency Marketer Partnership of the Year |
Gold |
Leo Burnett Hong Kong |
Cathay |
|
Silver |
Dentsu Creative China |
KFC China |
|
Bronze |
Special |
Uber Eats |
|
Greater China B2B Marketing Agency of the Year |
Bronze |
Publicis Sapient |
China |
|
Greater China B2C Marketing Agency of the Year |
Silver |
Dentsu Creative China |
China |
|
Bronze |
Digitas China |
China |
|
Greater China Best Culture |
Gold |
Weber Shandwick |
China |
|
Silver |
Dentsu Taiwan |
Taiwan |
|
Bronze |
Leo Burnett Hong Kong |
Hong Kong SAR |
|
Greater China Best Place to Work |
Winner |
Weber Shandwick |
China |
|
Greater China Boutique Agency of the Year |
Gold |
THINK CHINA |
Hong Kong SAR |
|
Silver |
Opus Media Limited |
Hong Kong SAR |
|
Bronze |
The Orangeblowfish |
China |
|
Greater China Brand Design Agency of the Year |
Bronze |
The 25s |
China |
|
Greater China Brand Experience Agency of the Year |
Gold |
Starcom Taiwan |
Taiwan |
|
Silver |
Dentsu Creative China |
China |
|
Bronze |
Monks |
China |
|
Greater China Consultancy of the Year |
Gold |
Dentsu Creative Taiwan |
Taiwan |
|
Silver |
Ruder Finn |
China |
|
Bronze |
Wiredcraft |
China |
|
Greater China Content Marketing Agency of the Year |
Gold |
dentsu China |
China |
|
Silver |
Leo Burnett Taiwan |
Taiwan |
|
Bronze |
Dentsu Creative Taiwan |
Taiwan |
|
Greater China CSR Achievement of the Year |
Gold |
Leo Burnett |
Taiwan |
|
Bronze |
Omnicom Media Group Taiwan |
Taiwan |
|
Greater China Customer Engagement Agency of the Year |
Gold |
Leo Burnett Taiwan |
Taiwan |
|
Silver |
Dentsu Creative China |
China |
|
Bronze |
Carat |
China |
|
Greater China Data Analytics Agency of the Year |
Gold |
Publicis EDGE |
China |
|
Silver |
Digitas Hong Kong |
Hong Kong SAR |
|
Bronze |
Merkle China |
China |
|
Greater China E-commerce Agency of the Year |
Gold |
Starcom Taiwan |
Taiwan |
|
Silver |
Monks |
China |
|
Silver |
OMD Hong Kong |
Hong Kong SAR |
|
Bronze |
Starcom Hong Kong |
Hong Kong SAR |
|
Greater China Event Marketing Agency of the Year |
Gold |
AUDITOIRE |
China |
|
Silver |
SMS GROUP |
Taiwan |
|
Bronze |
Havas Events Shanghai |
China |
|
Greater China Independent Agency of the Year |
Gold |
Ruder Finn |
China |
|
Silver |
We Glow |
Hong Kong SAR |
|
Bronze |
IT Consultis |
China |
|
Greater China Influencer Marketing Agency of the Year |
Silver |
Publicis Influence |
China |
|
Bronze |
MAX |
China |
|
Greater China Integrated Marketing Agency of the Year |
Gold |
Leo Burnett |
Taiwan |
|
Silver |
Publicis Communications Shanghai |
China |
|
Bronze |
DDB Group Hong Kong |
Hong Kong SAR |
|
Greater China Market Research Agency of the Year |
Silver |
Edelman Data and Intelligence |
China (Hong Kong) |
|
Greater China OOH Agency of the Year |
Silver |
dentsu |
China |
|
Greater China Performance Agency of the Year |
Gold |
dentsu |
China |
|
Silver |
Zenith China |
China |
|
Bronze |
Zenith Taiwan |
Taiwan |
|
Greater China Production Company of the Year |
Gold |
Monks |
China |
|
Bronze |
Prodigious China |
China |
|
Greater China Programmatic Agency of the Year |
Gold |
Performics Taiwan |
Taiwan |
|
Silver |
Digitas Hong Kong |
Hong Kong SAR |
|
Greater China Social Media Agency of the Year |
Gold |
MSL Hong Kong |
Hong Kong SAR |
|
Silver |
Dentsu Creative Taiwan |
Taiwan |
|
Bronze |
Energy BBDO China |
China |
|
|
|
|
|
|
Greater China Specialist Agency of the Year |
Gold |
Monks |
China |
|
Silver |
McCann Health - Greater China |
China |
|
Bronze |
Prodigious China |
China |
|
Bronze |
TBWA\Media Arts Lab Shanghai |
China |
|
Greater China Talent Development Programme of the Year |
Gold |
Zenith Taiwan |
Taiwan |
|
Silver |
Leo Burnett Hong Kong |
Hong Kong SAR |
|
Bronze |
Weber Shandwick |
China |
|
PEOPLE/TEAM CATEGORIES |
|
Greater China Account Person of the Year |
Winner |
MSL |
Ming Liu |
|
Commendation |
Dentsu Creative China |
Cindy Lu |
|
Greater China Agency Growth Leader of the Year |
Winner |
Publicis Communications Shanghai |
Sandy, Shan Yu Wu |
|
Commendation |
TBWA\Media Arts Lab Shanghai |
Kara Yang |
|
Greater China Agency Head of the Year |
Winner |
MSL |
Liza Zhang |
|
Greater China Channel/Engagement Planner of the Year |
Winner |
Zenith Media |
Riki Li |
|
Greater China Corporate Communications/Marketing Team of the Year |
Winner |
BBDO Greater China |
The Tiny Team |
|
Greater China Creative Leader of the Year |
Winner |
Dentsu Creative Taiwan |
Alice Chou |
|
Greater China New Business Development Team of the Year |
Winner |
BBDO Greater China |
The BBDO AVATAR |
|
Greater China Producer of the Year |
No Shortlist No Award |
|
Greater China Strategic/Brand Planner of the Year |
Winner |
DDB Group Hong Kong |
Adrian Tso |
|
Commendation |
Dentsu Creative China |
Takeshi Nakano |
|
Greater China Young Achiever of the Year |
Winner |
Havas Creative China |
Jiayu Cao |
|
Greater China Young Business Leader of the Year |
Winner |
Saatchi & Saatchi Shanghai |
Alice Wang |
|
Greater China Young Creative Person of the Year |
Commendation |
BBH China Ltd. |
Thirteen Wu |
|
BRAND CATEGORIES |
|
Greater China AD Campaign of the Year |
Gold |
Apple |
TBWA\Media Arts Lab Shanghai |
|
Gold |
Heineken |
BBH CHINA LTD. |
|
Silver |
McDonald's Hong Kong |
DDB Group Hong Kong |
|
Greater China Brand of the Year |
Winner |
Uber Eats |
Taiwan |
|
Greater China Marketer of the Year |
No Shortlist No Award |
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