The marketing arm of consulting firm Accenture—known for its big, expensive transformation projects—went in a more creative direction in 2021.
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The need for diversification beyond its parent, across clients, talent and DEI efforts is no longer optional. It’s a business necessity.
Assembly successfully pivoted to new sectors like healthcare and achieved B Corp certification. But revenue and operational hurdles must be addressed to solidify its position as a challenger agency.
With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.
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