The marketing arm of consulting firm Accenture—known for its big, expensive transformation projects—went in a more creative direction in 2021.
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The mandate covers leading advertising teams in Australia and the United States, apart from the UK.
In conversation with the Publicis' CEO after the group reported annual revenue growth of 5.8%.
Agency group 'reinforces talent pool' as it sees 'opportunity' in challenging 'new Omnicom'.
With the brand safety era on its last legs, publishers and advertisers should focus more on brand suitability says Fiona Salmon of Mantis
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