The Dentsu agency continues to hunt for a sense of identity, with its focus in 2021 on building out its brand-experience credentials. But business, especially new wins, didn’t keep pace.
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Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.
With a foot in both tradition and transformation, Neo is reimagining what Singapore’s most beloved supermarket means to the next generation of shoppers.
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See why Lazada tops the list in Thailand and explore the rising challengers shaking up the rankings in Campaign’s regional research with Pureprofile.
These consumers are going beyond the usual value for money and are willing to pay a premium for the “emotional value” a purchase brings.
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