The Dentsu agency continues to hunt for a sense of identity, with its focus in 2021 on building out its brand-experience credentials. But business, especially new wins, didn’t keep pace.
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While major agencies and holding companies have floundered in their response to climate activists, a concerted communication strategy around carbon pricing could turn things around, says independent communications consultant Paul Mottram.
Moving from Publicis to join Accenture Song in 2023, King's decision comes in the wake of a recent health experience.
Toby Southgate had left Forsman & Bodenfors last October as global chief executive.
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EXCLUSIVE: Skyn lands precious konbini shelf space in Japan’s cutthroat convenience store market. The brand announces that with a cheeky spot and an empowered protagonist.
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