Strides were made to keep the business, innovation and creativity wheels spinning, but without new traction in people or DEI efforts, it feels Cheil is not moving fast enough.
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The Working Assembly’s Jolene Delisle says that cultural resonance is not about being the loudest, but being the most meaningful.
The campaign has been created by Madrid-based Lola MullenLowe.
EssenceMediacom X was the incumbent agency.
The account is currently handled by IPG Mediabrands.
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