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Lazada dominates ad awareness in Singapore with an impressive surge, backed by a creative multi-channel campaign and blockbuster 6.6 sales event.
When it comes to delivering effective marketing with a socially responsible approach, this logistics industry veteran delivers.
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In China's competitive landscape and an economy where every marketing dollar counts, measurable ROI and effectiveness outweigh awards and accolades, or local versus multinational status, in agency-client relationships.
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In this week's edition: Singapore wants to ban deepfakes ahead of the country's elections, Google declines to buy HubSpot, and confusion over video games and gambling in India among other tech headlines in the region.
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