WPP chief executive Mark Read kicks off a series of comment pieces on creativity by the 'big six' holding company bosses.
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Campaign explores the factors that have propelled Chinese apps and games—such as Black Myyth: Wukong, Temu, Shein, and TikTok—to international success, and the insights marketers can leverage from their success stories.
Zeno Group, Hero+, Seedtag, Impact.com, and more in our weekly roundup of people moves and account wins.
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I’m going to go against the grain here and say I think Jaguar’s new rebrand is a genius move.
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As social media users appear to flee X in favour of the aptly named alternative—Bluesky—PRWeek UK asks comms pros how they’re finding the new platform in its early days of popularity.
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