News Media The Information
Brandon Doerrer
Jun 5, 2024

AI search platform Perplexity names UM media AOR

EXCLUSIVE: The IPG media agency will handle media buying for the burgeoning AI company while supporting the development of its ads business.

Photo: Getty Images

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets
Join Now
Sign in

or call +852 2122 5222
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

The untapped potential of OTT for Singapore marketers

1 The untapped potential of OTT for Singapore marketers

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

2 HSBC’s CMO on using Hong Kong as a backdrop to storytelling

Why so many are leaving adland to embark on 'solopreneurship'

3 Why so many are leaving adland to embark on 'solopreneurship'

Unilever CEO: 'Spend on social will jump from 30% to 50%'

4 Unilever CEO: 'Spend on social will jump from 30% to 50%'

Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint

5 Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint

Coca-Cola media business contract lies between Publicis and WPP

6 Coca-Cola media business contract lies between Publicis and WPP

McKinsey steps into performance marketing with ET Medialabs acquisition

7 McKinsey steps into performance marketing with ET Medialabs acquisition

WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

8 WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

Creative Minds: Michael Fabian K wants to take Indonesian creativity centre stage

9 Creative Minds: Michael Fabian K wants to take Indonesian creativity centre stage

Omnicom-IPG merger gains support, Krakowsky’s $48.6 million ‘golden’ pay raises ‘concern’

10 Omnicom-IPG merger gains support, Krakowsky’s $48.6 million ‘golden’ pay raises ‘concern’

Related Articles

Will the rise of AI search challenge Google's dominance?
Sep 3, 2024
Matthew Keegan

Will the rise of AI search challenge Google's ...

Why Tessa Ohlendorf left agency life for artificial intelligence
May 24, 2024
David Brown

Why Tessa Ohlendorf left agency life for artificial ...

The AI energy crisis: Who bears responsibility?
Oct 23, 2024
Nikita Mishra

The AI energy crisis: Who bears responsibility?

Meta launches AI accelerator programme in Singapore
Oct 7, 2024
Matthew Keegan

Meta launches AI accelerator programme in Singapore

Just Published

Lewis Hamilton welcomed to Ferrari and Italy with non-alcoholic beer from Peroni
20 minutes ago
Eszter Gurbicz

Lewis Hamilton welcomed to Ferrari and Italy with ...

Created by McCann London, the film marks the start of The Italian Way campaign

Keeping the creative fire alive in a global network
7 hours ago
Lucy Shelley

Keeping the creative fire alive in a global network

Global chief creative officers weigh in on cultivating creativity without losing identity in a large agency network.

Salesforce invests $1 bil in SG, collaborates with Singapore Airlines
19 hours ago
Staff Reporters

Salesforce invests $1 bil in SG, collaborates with ...

The investment will aim to play a key role in accelerating digital transformation in Singapore’s service and public sector. Meanwhile, SIA will leverage Salesforce’s AI-powered CX tools.

Lifebuoy urges Indonesian youth to get 'possessed by coolness'
19 hours ago
Staff Reporters

Lifebuoy urges Indonesian youth to get 'possessed ...

The soap brand presents itself as the solution to the country's record-breaking heatwaves in a horror-comedy to resonate with Gen Z.