Racheal Lee
Aug 2, 2013

Air France Singapore debuts social-media campaign to reach youth

SINGAPORE - Air France Singapore has launched its first social-media campaign in the country to engage with online users and acquire followers on Facebook while raising brand awareness.

Air France Singapore debuts social-media campaign to reach youth

Developed by local independent digital agency Section, the campaign is aimed at portraying Paris as an ideal travel destination thanks to Air France’s daily direct flights from Singapore.

Launched last month, the campaign is centred around a Facebook game app that quizzes users on iconic Parisian imagery. The campaign also features content marketing, social media ads and newsletter blasts. In addition, bloggers were flown to Paris a week before the campaign was launched.

For Air France, this represents the start of a long-term strategy to appeal to a younger demographic. 

Low Ying Ting, social media coordinator for Air France KLM Singapore, noted that this is the first time Air France is working with a digital agency to explore social-media acquisition.

“Section surpassed all the other agencies that came forward to pitch for our project and we settled with Section without a second thought,” she added.

Source:
Campaign Asia

Related Articles

Just Published

2 days ago

Top 10 car brands in Southeast Asia

Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

2 days ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

2 days ago

Creative Minds: Nutthida Patthanhatirat thrives on ...

This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.