Aivoria Group signs Euro RSCG as agency-of-record

Euro RSCG is now tasked with building overall brand management for fashion brands Elianto, Bonita and Tiamo.

This marks the latest in a series of wins for Euro RSCG Malaysia, which recently added Peugeot, Carlsberg, Old Town White Coffee and AmBank to its client roster.

Edwin Saw, CEO retail division at Aivoria Group, said Euro RSCG will help the brand develop a "truly integrated approach to communications".

Andrew Lee, managing director for Euro RSCG Malaysia, added, “It is a very exciting challenge to be given the opportunity to build three brands, and we look forward to providing strategic counsel and revealing their brand identity to the market.”