Racheal Lee
Dec 6, 2011

Euro RSCG Malaysia names creative director

KUALA LUMPUR - Euro RSCG Malaysia has continued to expand its creative portfolio, with the appointment of Ezra Foo as its creative director, with immediate effect.

Foo is the new creative director at Euro RSCG Malaysia
Foo is the new creative director at Euro RSCG Malaysia

As part of the agency's creative rejunevation plan, this is its second major creative appointment, after Ng Heok Seong came in as executive creative director in August. Both Ng and Foo were previously with Lowe Kuala Lumpur.

Having previously worked at M&C Saatchi, FCB, JWT and Y&R, Foo’s client portfolio includes Toyota, Unilever, Sony, HSBC, Celcom Mobile, Nike, IKEA, Standard Chartered, Panasonic, Samsung, Tiger Beer, Olympus, Ericsson, Axe, Shell, Ford, Alliance Bank, Breeze, Nestle (Frutips, Kit Kat, Alpo & Friskies), Fujifilm and Maybank Fortis.

He has also been awarded at shows such Kancil, Adfest and Spikes Asia, for IKEA and Cerebos.

Commenting on the appointment, Andrew Lee, managing director at Euro RSCG Malaysia, said, “We are excited to have Ezra and Seong on board. Their chemistry is undeniable and I am expecting great things from their partnership, and believe their creative firepower will add great value to our clients’ integrated marketing plans.”

Foo, meanwhile, added, “I am thrilled to be working with Seong once again. We both believe advertising should be engaging and experimental, and I know we can continue to create great campaigns together.”

Earlier in August, executive creative director Kit Ong was tipped to leave EURO RSCG Malaysia to join Y&R. His appointment as the executive creative director at Y&R Vietnam was later confirmed in October.

Related Articles

Just Published

6 hours ago

Of fandom, kawaii, and marketing: Hello Kitty turns 50

Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and its astute understanding of nostalgia.

7 hours ago

Performance vs. branding? You're asking the wrong ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.

7 hours ago

The best Christmas ads of 2024 are here

A roundup of the best Christmas ads, brimming with creativity and festive cheer. This list is live and will be updated continuously, so check back often for the freshest holiday inspiration.

11 hours ago

SearchGPT: How to adapt for the AI search engine era

Welcome to a new chapter in content marketing. Late October marked the debut of OpenAI’s artificial intelligence-driven engine, transforming the way we think about search optimisation.