GLOBAL - Amway has announced a global branding pitch for its Nutrilite brand, based out of the US.
Amway is believed to have sent out a brief to agencies. The assignment will be global, although China is believed to be a key market.
Leo Burnett is Amway's AOR in the US and other parts of the world. Leo Burnett Guangzhou works with Nutrilite in China, while McCann handles the brand in Japan and Korea.
Nutrilite is the world's leading brand of vitamin, mineral and dietary supplements.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car in Miami. But with prices set to surge and a pivot to art-world luxury, some critics are still saying the British marque has gone too far in its reinvention.
.png&h=268&w=401&q=100&v=20170226&c=1)
The short film follows a boy on a whimsical journey with his parents to promote a series of new family packages.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
EXCLUSIVE: "Progress isn't a solo act," says global brand director Sean O'Donnell, as he explains the strategy behind Tiger's new 'You Never Roar Alone' campaign that's reshaping the brand for a new generation.
Powered by innovative approaches to marketing and focused on digital native audiences across Asia, 11.11 or Singles’ Day has cemented its reputation as Asia’s biggest shopping occasion.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)