GLOBAL - Amway has announced a global branding pitch for its Nutrilite brand, based out of the US.
Amway is believed to have sent out brief to agencies. The assignment will be global, although China is believed to be a key market.
Leo Burnett is Amway's AOR in the US and other parts of the world. Leo Burnett Guangzhou works with Nutrilite in China, while McCann handles the brand in Japan and Korea.
Nutrilite is the world's leading brand of vitamin, mineral and dietary supplements.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Cylndr Seoul’s copywriter and a former theatre actor, Roberto Buhain reveals his unpredictable path from the stage to the world of advertising—complete with half-finished tattoos and a whirlwind of hobbies.
A new study by Carma unpicks the role social media played in propelling boycotts targeted towards Starbucks, Disney and Skechers in Malaysia and Indonesia, and how brands can bounce back from them.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The first-ever retail feature in Southeast Asia will pilot in Indonesia and eventually be rolled out to Thailand and Vietnam.
McDonald’s China's chief growth officer, Yabin He, tells Campaign that he deprioritises ROI in place of emotional connections and targeting the 'inner child' of consumers.
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
