SINGAPORE - Amway has handed the media duties for its Nutrilite brand to PHD, effective immediately, with local creative shop The Clinic taking on creative duties.
PHD and The Clinic will work together on Nutrilite's first-ever TV ad campaign in Singapore.
According to a source, PHD will handle all on- and off-line media for the brand.
The first campaign for Nutrilite will run across TV, outdoor and online.
Speaking of the creative appointment, Leo Boon Wang, country manager at Amway Singapore, said: “We looked at a few agencies but chose The Clinic because they offered us everything that a large agency could in a smaller more flexible package.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Cylndr Seoul’s copywriter and a former theatre actor, Roberto Buhain reveals his unpredictable path from the stage to the world of advertising—complete with half-finished tattoos and a whirlwind of hobbies.
A new study by Carma unpicks the role social media played in propelling boycotts targeted towards Starbucks, Disney and Skechers in Malaysia and Indonesia, and how brands can bounce back from them.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The first-ever retail feature in Southeast Asia will pilot in Indonesia and eventually be rolled out to Thailand and Vietnam.
McDonald’s China's chief growth officer, Yabin He, tells Campaign that he deprioritises ROI in place of emotional connections and targeting the 'inner child' of consumers.
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
