John Reynolds
Apr 30, 2012

Anheuser-Busch InBev's global CMO exits

GLOBAL - Chris Burggraeve, Anheuser-Busch InBev's global chief marketing officer, has left the brewer and has been replaced by Asia-Pacific zone president Miguel Patricio.

Chris Burggraeve
Chris Burggraeve

 

It is not known whether Burggraeve, who joined the brewer in 2007, has a job to go to. He previously spent 12 years at Coca-Cola, where he held several senior marketing roles.

Prior to that, he worked at Procter & Gamble, holding a number of senior posts.

Patricio, a Portuguese citizen, has been based in Changhai as Asia-Pacific zone president since 2008. Prior to that he was North American zone president starting in 2006 and vice president of marketing, North America, starting in 2006. Earlier in his career he held positions across the Americas at Philip Morris, the Coca-Cola Company and Johnson & Johnson. 

Source:
Campaign Asia

Related Articles

Just Published

7 hours ago

Alibaba pledges 'aggressive' AI investment, reports ...

Revenue jumped 8% as Alibaba's AI-driven strategy paid off. A surge in investor confidence has sent its share price soaring over 60% since the start of the year.

9 hours ago

Five by Five Global to deliver AI-powered campaigns ...

Can creativity truly be compressed? Former Cheil Australia MD Mark Anderson, now at Five by Five Global, is betting big on AI with a new seven-hour sprint model to find out.

13 hours ago

BBDO launches new global vision to focus on bolder ...

'Do Big Things' will empower brands to take risks, make noise, and tackle the world's biggest problems with bold solutions, says global CEO Nancy Reyes.

13 hours ago

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.