Benjamin Li
Mar 8, 2012

Anna Chan resigns as Leo Burnett HK chief digital officer

HONG KONG - Anna Chan, chief digital officer of Leo Burnett (LB) Hong Kong, will depart from the agency at the end of March.

Anna Chan resigns as Leo Burnett HK chief digital officer

Chan (pictured) joined Leo Burnett Hong Kong only on 14 March 2011.

"Leo Burnett has been Hong Kong's most awarded creative agency for the past two years," said Lilian Leong, managing director of LB HK. "Anna has done a great job as part of that team and has an opportunity to further her career. We wish her well." 

Chan has 12 years of internet experience in Asia, prior to joining Leo Burnett last year, Chan was the managing director of Reprise Media Asia, where she oversaw the development and effectiveness of search and social media within IPG Mediabrands agencies Initiative and UM in Asia. Some of the clients she worked with include Microsoft, Langham Hotels, NP360, SmarTone Vodafone and Charles Schwab.



As reported in early March, LB Hong Kong has gained Dulux and Calbee as multinational accounts.

And as reported this week, Johan Wong, former chief digital officer for Leo Burnett/Arc Hong Kong, has joined Next Mobile as general manager, marketing in February.

Source:
Campaign China

Related Articles

Just Published

1 hour ago

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

2 hours ago

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

2 hours ago

Why it’s time we took Singaporean content creators ...

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content creation isn’t just Gen Z’s latest phase, but a viable career reshaping Asia’s marketing economy.

3 hours ago

Changi Airport ropes in Aussie influencers to ...

A three-part video series sees Changi Airport positioning itself as the gateway for travellers to discover Southeast Asia’s rich food culture.