Marketing News
Byravee Iyer
Oct 5, 2012

APAC companies lead the way in digital spending: Tata Consultancy

ASIA PACIFIC - Companies in Asia-Pacific on average are spending considerably more on technology, business process changes and other expenses to respond to the digital consumer, according to a recent survey commissioned by software company Tata Consultancy Services (TCS).

Companies in APAC are interacting much more with consumers via mobile devices

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