Campaign India Team
May 31, 2023

Tata Consultancy Services most valuable Indian brand: Interbrand

Interbrand India has released its 2023 ‘Best Indian Brands Report'

Tata Consultancy Services most valuable Indian brand: Interbrand

Tata Consultancy Services retained its top spot on the list. Interbrand's last study was conducted in 2019, when TCS' brand value was INR 787.22 billion. Now, TCS' brand value is  INR 1,095.76 billion.

Reliance Industries retained second spot but grew from INR 428.26 billion to INR 653.20 billion.

Infosys replaced Airtel at third place. Infosys' brand value stands at INR 533.28 billion.

HDFC retained fourth place, while Jio entered the top five at the expense of LIC.

2023 rankings
 

Ashish Mishra, CEO, Interbrand India and South Asia, said, "This year's Best Indian Brands event highlights the remarkable concentration of brand value among the top three and top five brands, demonstrating their strong impact on the overall landscape. It is an extraordinary moment to witness the ascent of technology brands, securing prominent positions in the top five after a decade. The exceptional performance of the top ten brands, particularly in the Brand Strength Factors of Direction, Coherence, and Trust, underscores their strategic focus and ability to build lasting connections. With a total brand value surpassing the combined value of the remaining 40 brands, these leaders exemplify the power of effective brand management. The phenomenal growth of sectors such as FMCG, Home Building & Infrastructure, and Technology reflects their resilience and ability to adapt to evolving market dynamics. Notably, the Home Building & Infrastructure sector has witnessed a remarkable rise, welcoming seven new brands to the list since 2014. As we explore the 'Brand New World,' we are excited to celebrate the achievements and potential of these brands and their contribution to India's economic landscape."

Gonzalo Brujo, global CEO, Interbrand, added, "This year's list showcases the remarkable growth and evolution of the Indian brand landscape. The significant increase in total brand value, surpassing the US$ 100 billion mark, is a commendable feat and demonstrates the strength and potential of Indian brands on a global scale. We are proud to witness the continued success and innovation of these brands, shaping the future of business in India."

Source:
Campaign India

Related Articles

Just Published

1 day ago

Generation Greytt: The trillion-dollar market that ...

Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.

1 day ago

TBWA dominates in Japan/Korea AOY 2024 awards

Accenture Song and TBWA walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards for Japan and Korea. Check out the highlights here.

1 day ago

Hong Kong's unique spirit: A 'Never Normal' love ...

Forget dim sums and skyscrapers, over 40 brands and influencers from Hong Kong join forces to embrace the city's chaotic charm, eclectic character, and resilient spirit in an unconventional campaign.

1 day ago

Global ad spend to hit $1.08 trillion in 2024 as ...

WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.