BEIJING - Local home appliances maker Midea has dethroned Procter & Gamble (P&G) to become the biggest ad spender on CCTV in 2010, according to Chinese media reports.
A spokesman for CCTV's advertising and business management center was quoted by the Beijing Times as saying that Midea spent 50 per cent more than P&G.
CCTV held an online auction for its prime time advertising slots on Sunday. Title sponsorship for the decade-old show 'Evening News' for the whole year of 2011 was sold at Rmb100 million (US$14.7 million) to furniture retailer Red Star Macalline.
This year's live bidding will be held on 8 November.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.
Bidon has been global chief executive at Nexus since April 2022.
WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
