BEIJING - Local home appliances maker Midea has dethroned Procter & Gamble (P&G) to become the biggest ad spender on CCTV in 2010, according to Chinese media reports.
A spokesman for CCTV's advertising and business management center was quoted by the Beijing Times as saying that Midea spent 50 per cent more than P&G.
CCTV held an online auction for its prime time advertising slots on Sunday. Title sponsorship for the decade-old show 'Evening News' for the whole year of 2011 was sold at Rmb100 million (US$14.7 million) to furniture retailer Red Star Macalline.
This year's live bidding will be held on 8 November.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Campaign speaks with experts about the brand’s ‘muddled’ messaging as its attempt to rebrand itself as inclusive missed the mark with consumers.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
While text-to-video AI tools are fast becoming the industry's latest obsession, Campaign goes beyond the hype to explore the current capabilities on offer and limitations of AI video generators for the advertising landscape.
Drawing submissions from over four continents, these awards invite you to showcase your imagination, creativity, and commercial prowess on a global stage, competing head-to-head with the industry’s finest.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
New integrated tool claims to cut costs and streamline workflows.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
