Gideon Spanier
May 16, 2025

Arthur Sadoun calls for ‘different approach’ at Cannes amid economic challenges

Publicis CEO says Lions festival should not just be about 'AI theory' or 'celebrating creativity for its own sake', given the toughest conditions since the pandemic.

Arthur Sadoun, pictured at Cannes in 2019: Industry leaders should offer “immediate”, practical business solutions for clients for use as soon as they leave Cannes.  Photo: Getty Images

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