Arun Kumar tipped to join Mediabrands

Sources suggest that this role is a newly created one.  

Last year in September, Pete Mitchell, the interactive strategy director for Asia-Pacific at Universal McCann had left the agency to  join Neo@Ogilvy Asia-Pacific as regional strategy director. The agency has yet to announce his replacement.

Kumar, previously CEO of Carat Singapore, was promoted to a regional role at Aegis in August. He took over the CEO role in 2008 from Richard Leong, who left the agency to join Lowe as the regional head of business development. He was replaced by Anupriya Acharya, the former president of The Media Edge last year.