Staff Reporters
Apr 20, 2018

Asia-Pacific YouTube Ads Leaderboard: March 2018

Thai mobile operator AIS lands three videos in the top 10, but a PlayStation game takes the top spot.

PlayStation
PlayStation

The YouTube APAC Ads Leaderboard is a monthly list curated by Google.

Comments from Google: Combine the star power of a Japanese celebrity, amazing CGI effects, a top-selling game title and a healthy dose of comedy and what do you get? The No. 1 YouTube ad for March. Also deserving of a special mention is a series of Thai ads in the top 10. Occupying the fifth, seventh and 10th spot, the series rides on the popularity of an ongoing Thai hit TV soap opera with a creative storytelling approach that showcases its product offering while still delighting audiences.

1. PlayStation Japan (JP) PS4®『北斗が如く』特別映像「山田孝之、俺はもう死んでいる」篇 (28/02/2018)

2. CutepressThailand (TH), Sun Shy Day นายน่ารัก...เราหน้าร้อน (28/02/2018)

3. LGEcampaignKR (KR), LG 코드제로 TVC - 국가대표답게, 코드제로답게 편 (A편) (16/03/2018)

4. [GUNNY MOBI] - LÀM CON NHÀ NGƯỜI TA, SƯỚNG HAY KHỔ (P2) (VN), [GUNNY MOBI] - LÀM CON NHÀ NGƯỜI TA, SƯỚNG HAY KHỔ (P2) (02/03/2018)

5. AIS (TH), บุพเพสันนิวาสตอนพิเศษ…อยากกินเด็ก | แดนซ์มัดใจอโยธยาคิ้วท์บอย (22/03/2018)

6. Y!mobile(ワイモバイル) (JP), 【#恋チャ】第1話「ずっと一緒にいられると思っていた」|恋のはじまりは放課後のチャイムから (25/02/2018)

7. AIS (TH), บุพเพสันนิวาสตอนพิเศษ…ฟินเฟ่อร์ | ข้าอยากกินหมูกระทะที่มันฟินๆ (30/01/2018)

8. NHK (JP), 『案外わるないNHK』ヤバイTシャツ屋さん (28/02/2018)

9. Google Japan (JP) 東海オンエアの #MyGoogleHome (28/02/2018)

10. AIS (TH), บุพเพสันนิวาสตอนพิเศษ…หยิบกันเถอะเรา | แม่นายเซลฟี่เรียกยอดไลค์ บ่าวงง...คือระ? (28/03/2018)

About: The Asia-Pacific YouTube APAC Ads Leaderboard showcases the most creative ads that people choose to watch. The list represents the top 10 ads on YouTube in Asia-Pacific that resonated most with audiences across the region over the past month and celebrates the brands that performed best through a combination of popularity and promotion. 

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Global CEO of WPP Media’s Nexus departs

Bidon has been global chief executive at Nexus since April 2022.

1 hour ago

Mark Read: 'People are happier when they’re in the ...

WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.

19 hours ago

Dentsu powers-up retail media networks with 'world ...

Partnership with Co-op and Lumen Research used eye-tracking data that ‘proves‘ retail media ads are just as impactful as social media and out-of-home campaigns.

1 day ago

A Cannes Lions 2025 guide for ROI-hungry APAC marketers

The real win at Cannes Lions for APAC marketers lies not in bringing trophies home, but in bringing home ideas sharp enough to cut through locally, says Shufen Goh, co-founder of R3 and APAC president at MediaSense.