Staff Reporters
Jun 1, 2021

Astute Solutions, Socialbakers unveil Emplifi brand identity

Move follows Socialbakers' acquisition by Astute, an Audax-backed customer engagement platform, in September last year.

Astute Solutions, Socialbakers unveil Emplifi brand identity

Following Astute Solutions' acquisition of Socialbakers in August last year, the companies have unveiled a new brand identity, Emplifi. This new brand identity unifies over 20 years of experience, global operations, and a customer base of 7,000 global brands.

Emplifi today has 750 employees across the globe and is present in 18 locations, from London to Paris, New York, with the Asian business run from Singapore. This new brand brings to market a unified CX cloud platform to the firm's customers. "Customer expectations are shifting fast and brands need to be able to respond quickly with powerful, empathetic experiences," says says Mark Zablan, the company's CEO.

Consumers now prefer instant convenience and speed as evidenced by the surge in interest in social shopping, social care, and digital self-service, the firm contends. Social commerce in particular has exploded – 30% of consumers report they would make an online purchase via a social network and eMarketer is predicting that US social commerce revenue will reach $36.09 billion by the end of this year.

Emplifi enters the market with a customer base made up of brands such as McDonalds, Delta Air Lines and Ford Motor Company. Socialbakers has a long history in Asia, working with brands such as Asus, Australian Football League, Shopee, Toyota Astra Motors, TuneTalk, and Vivo. 

At the time of the acquisition, it was announced that Mark Zablan would serve as CEO of the combined company and Yuval Ben-Itzhak, then CEO of Socialbakers, as president. There were no retrenchments, as a result of the deal, with a business generating revenues of over $100 million in annual recurring revenue (ARR).

Source:
Campaign Asia
Tags

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

5 hours ago

Not a masterpiece but Skyn's V-Day ad ditches ...

EXCLUSIVE: Skyn lands precious konbini shelf space in Japan’s cutthroat convenience store market. The brand announces that with a cheeky spot and an empowered protagonist.

6 hours ago

Trump's tariffs: What will happen to Chinese ...

With uncertainty looming over Chinese outbound brands that face steep tariffs in the US, Campaign asks brand experts how Chinese brands should sustain their growth and relevance overseas.

6 hours ago

Kunal Jeswani appointed CEO of Ogilvy ASEAN

Jeswani, who is also CEO of Ogilvy Singapore and Malaysia, will take on additional duties as ASEAN CEO, a newly created role focusing on growth in this important sub-region.

7 hours ago

Moves and wins roundup: Week of February 3, 2025

P&G, Cheil, HP, Wavemaker, AW, and more in our weekly collection of people moves and account news.