Audi creative tipped to have moved to Iris Singapore

Iris Singapore has worked on Audi’s launches and tactical work on a project basis since October last year. The agency is expected to handle all aspects of Audi’s creative business including ATL and experiential events.

Iris Singapore was behind Audi’s recent launch of its A8 series.

Y&R picked up the Audi business in 2009 following a pitch against Euro RSCG.

Y&R’s launch of the Audi Q5 SUV in an iceberg at the Keppel Bay Marina in April 2009 made it one of the most talked about and succesful launches of the year. 

“Audi is a great brand and they make great cars. I’ve worked on their business several times in the past and hopefully will do so again in the future,” said Matt Godfrey, president of Y&R Asia-Pacific.