The appointment is effective immediately.
Mowszowski comes to Starcom having developed strategies for brands including Coca Cola, Nike, Diageo, Microsoft, Canon and American Express. He reports to Starcom Sydney managing director Bob Goodge, as well as contributing to the national strategy team which is headed up by national strategy director Di Richardson.
Prior to his appointment at Starcom, Mowszowski worked in New York at Droga5 and Publicis.
Starcom Sydney managing director Bob Goodge said, “We are very excited to have Barry on board in this newly created role. He will help us position Starcom as a pioneer in the next generation of marketing which will see us seamlessly combine creativity, context and contact in ways never seen before.
“He will assist us in stretching and building our capabilities within the market, providing us with an opportunity to have different conversations with our clients.”