Bates wins Singapore Polytechnic's digital business

This win comes after the agency’s rebranding exercise last month, when it dropped the ‘141’ from its name and adopted a new ‘changengage’ philosophy and corporate identity to underline its new agency model.

After the rebranding exercise, Bates Singapore has been focusing on delivering work which is a fusion of technology and creativity, to encourage conversations with people.

John Ng, managing director of Bates Singapore, said, “Singapore Polytechnic is the first polytechnic in Singapore and we are incredibly excited at the client’s vision in the education sector. By helping bring people closer to the Singapore Polytechnic brand, we are confident that students will be able to make the right decision in their higher education.”

Besides the creative work, Bates Singapore will also be taking care of the paid, owned and earned media responsibilities.

Bates Singapore has seen several appointments this year. John Ng, formerly with digital shop Profero, was appointed as the managing director after the departure of Frederique Covington to Microsoft, while Patrick Leclercq also joined the team to boost its digital offering.

In May, Ken Tan was named the creative director.