Expected to kick off next quarter and carry on until the last quarter of next year, the programme will bring to life SP's history, achievements and future successes through research and documentation, while sharing and amplifying the school's rich heritage online for current and future generations to discover, enjoy and appreciate.
The project also aims to inspire and engage SP's stakeholders, including former staff, current staff and students, alumni, parents, prospective students and industry partners.
The agency is required to develop an overarching concept and narrative for SP@60, in order to provide guiding parameters for all corollary programmes and events, and will also be tasked with creating all branding elements and style guides.
The school also requires a stakeholder publicity and engagement strategy and campaign on SP@60, to include a cohesive and sustainable digital exercise to drive awareness and encourage participation from various target audiences. The project also involves the creative design of the SP Memory Portal, which showcases SP’s history.
+(900+x+600+px)+(3).png&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px).png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.png&h=268&w=401&q=100&v=20250320&c=1)