Jin Bo
Nov 19, 2010

Bates141 to reduce size and operations of its Beijing office

BEIJING – Undisclosed sources close to Bates141 have confirmed that the agency’s Beijing office will be downgraded and over half of its employees will have to leave by the end of the year.

Bates141 to reduce size and operations of its Beijing office

Currently there are about 40 employees at Bates 141 Beijing and the agency plans to retain only about a dozen of them after the restructuring. Bates said it would help employees find jobs within the WPP group, and give compensations according to relevant labour laws and regulations. A more detailed plan is expected to come out in the following two weeks.

So far several junior employees have already resigned, but those who have served at the agency for a longer period of time have chosen to wait for the agency's official announcement to decide their next moves.

The decision was made in mid-October. "Over the past several years, Bates 141 Beijing has not been delivering a good performance," acknowledges a senior manager, "That is why we have decided to reduce the size of our operations in Beijing."

He also said it is not clear at the moment what will happen to the current clients and businesses in Beijing. "We might move them to Shanghai, but that is still in discussion," he said.

Source:
Campaign China

Related Articles

Just Published

7 hours ago

Campaign expands into Germany, Austria and Switzerland

Launch of Campaign Germany follows Canadian expansion earlier this year.

9 hours ago

Jaguar's contentious rebrand finally gets its car ...

After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car in Miami. But with prices set to surge and a pivot to art-world luxury, some critics are still saying the British marque has gone too far in its reinvention.

10 hours ago

Shangri-La delivers enchanting film for the young ...

The short film follows a boy on a whimsical journey with his parents to promote a series of new family packages.

11 hours ago

'You Never Roar Alone': Tiger Beer's global brand ...

EXCLUSIVE: "Progress isn't a solo act," says global brand director Sean O'Donnell, as he explains the strategy behind Tiger's new 'You Never Roar Alone' campaign that's reshaping the brand for a new generation.