Zahra Kamaruddin
Aug 16, 2011

BBC WorldWide releases CBeebies app for iPhone and iPad

ASIA PACIFIC- Preschoolers around the world will never have to depart with their favourite CBeebies characters again as a result of the newly released app from BBC Worldwide – CBeebies On The Go.

BBC WorldWide releases CBeebies app for iPhone and iPad

BBC Worldwide has recently launched a new app for its popular children's channel CBeebies.

The app, developed by Tag apps, aims to be entertaining with new games and activities. Games such as picture games and matching pairs as well as short clips from popular shows have been included in the application. In addition, the app's simple touch controls designed specifically for young fingers helps to make learning through play more interactive and enjoyable.

The Director of CBeebies Investment at BBC Worldwide Channels, Henrietta Hurford-Jones said that “CBeebies On The Go is a delightful accompaniment to the CBeebies channel. Kids all over the world share a natural curiosity and sense of fun, so the app is a wonderful way to make new discoveries with familiar friends.”

The app is free and available for download from the App StoreSM. It can be downloaded for the iPhone, iPod Touch and iPad in Australia, Hong Kong, India, Indonesia, Malaysia, the Philippines, Singapore, Sri Lanka and South Korea. 

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

Hakuhodo International Indonesia appoints 15 new ...

The largest restructuring in the company's history involved the appointment of new leaders in five key business units and the executive committee.

11 hours ago

Cannes Lions, AI, and the integrity reckoning

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?

11 hours ago

Wrangles in the jury room: how the challenges of ...

Tricky deliberations, outside influences and questionable entries can make the quest to recognise the best work with an award a difficult one.

11 hours ago

Bacardi picks agencies for trio of global creative ...

AMV was the incumbent on Bombay Sapphire's account and BBDO held the Bacardi Rum and St Germain accounts.