BBDO/Proximity hires new planning director

He was previously with GLUE Isobar, BBH and Publicis.

Andy Wilson, head of planning and chairman of the Asia Pacific Planning Council noted that Reyniers represents the new breed of strategic leader that will be shaping the future of brands.

“He operates seamlessly between the worlds of brands, digital media, consumers and innovation.  He is an excellent addition to a fast-growing strategy team that includes expertise in innovation, engagement and digital planning, CRM, shopper marketing and brand development,” he added.

BBDO/Proximity Singapore acts as the regional centre for its clients, which include P&G, Visa, DHL, Johnson & Johnson, Guinness, Fonterra and HP.