Analysis Marketing The Knowledge
Glauk Mahmutaj
Nov 4, 2024

Billions spent on sports sponsorship: Is it actually effective?

Our exclusive global survey reveals all.

Excellent choice! This is exclusive Campaign content.

Sign in or join our top subscription tier, The Knowledge, today.

The Knowledge

Why Subscribe?

  • Monthly global and APAC research reports on M&A, new business and client spending
  • Quarterly global forecasting reports
  • Trend analysis reports with APAC agency report cards
  • Unlimited access to all Campaign Asia-Pacific content and its archive of 70,000+ articles,. No monthly limits!
  • Full account membership support
  • Event discounts
Join Now
Sign in

or call +852 2122 5222
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

1 Campaign Asia-Pacific's inaugural 50 Over Fifty winners

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

2 Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

GroupM to merge agency brands into single P&L

3 GroupM to merge agency brands into single P&L

OMD takes the lead as EssenceMediacom drops out of global rankings

4 OMD takes the lead as EssenceMediacom drops out of global rankings

Labubu, the art toy craze and why grown-ups can’t get enough

5 Labubu, the art toy craze and why grown-ups can’t get enough

‘Just tone deaf’—Nike’s marathon campaign backlash

6 ‘Just tone deaf’—Nike’s marathon campaign backlash

EMA 2025 winners revealed in live ceremony

7 2025 winners for Event Marketing Awards announced in live ceremony

'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

8 'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

The cookie stays crumbled: APAC experts weigh in on Google decision

9 The cookie stays crumbled: APAC experts weigh in on Google decision

Former AKQA boss Ajaz Ahmed launches shop to ‘rival slow, bureaucratic agencies’

10 Former AKQA boss Ajaz Ahmed launches shop to ‘rival slow, bureaucratic agencies’

Related Articles

What it takes to drive successful sports sponsorship
Sep 24, 2024
Gina McKinnon

What it takes to drive successful sports sponsorship

The new rules of sports sponsorship
The Knowledge
Nov 4, 2024
Kate Magee

The new rules of sports sponsorship

Why brands need to play catch up when it comes to opportunities in women's sport
Sep 5, 2023
Matthew Keegan

Why brands need to play catch up when it comes to ...

Be fast, funny and prepared for crisis: the new world of sports sponsorship
Oct 17, 2016
David Blecken

Be fast, funny and prepared for crisis: the new ...

Just Published

Texas governor’s office looks for agency partner to boost tourism from Asia
5 hours ago
Noah Zuss

Texas governor’s office looks for agency partner to ...

Travel expenditures generated $9 billion in state and local taxes in 2023, according to the state.

Google AI Max and SEO: What it means for brands and consumers
5 hours ago
Jean-Christophe Pitié

Google AI Max and SEO: What it means for brands and ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.

Monks owner S4 Capital reports 11.4% revenue drop with clients 'cautious'
5 hours ago
Will Green

Monks owner S4 Capital reports 11.4% revenue drop ...

Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.

Accenture to acquire Japanese digital firm Yumemi
12 hours ago
Staff Reporters

Accenture to acquire Japanese digital firm Yumemi

The deal will bring Yumemi’s 400-strong team into Accenture Song.