Echo Li
Jul 28, 2025

Why Asian brands can’t afford to sit out of sports sponsorship

Showing up through local heroes, overlooked sports and culturally fluent storytelling is the sharpest growth play for brands, writes Dentsu's Echo Li.

At just 20, Chinese NBA rookie Yansen Hang is being dubbed by social media as 'the face of Portland'—proof that backing a local sports hero might be the smartest brand move

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