Emily Tan
May 24, 2013

Bite hires digital marketing director, continues business shift

HONG KONG - Bite Global has hired Amy Allibone to the newly created position of digital marketing director across the Asia-Pacific region.

Bite hires digital marketing director, continues business shift

Allibone moved to Hong Kong a month ago from Sydney, where she was most recently senior digital marketing director at Westpac. Prior to that she held roles as online acquisition marketing manager at LivingSocial and marketing director, EMEA, for Vanguard Car Rental. 

Her appointment is part of an ongoing shift for Bite (formerly known as Bite Communications), from pure public relations toward a fully rounded marketing services offering.

Allibone currently heads a team of five but intends to grow the team shortly. 

"The agency’s focus is on broader marketing services, and as part of that, digital very much sits into that integrated marketing piece," Allibone told Campaign Asia-Pacific. Her main role at Bite will be to head paid media, which includes serach, SEO, display, social advertising and EDM. 

Source:
Campaign Asia

Related Articles

Just Published

11 hours ago

Publicis CEO Arthur Sadoun joins speaker line-up ...

Publicis CEO Arthur Sadoun will give a sit-down interview on day one.

14 hours ago

Mark Read to step down as WPP CEO after seven years

Board begins formal search for new CEO.

16 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

16 hours ago

Got2be and Jung von Matt Nerd launch Roblox games ...

Activation features two games based on the history of the LGBTQ+ movement.