The TV-led campaign supported by print, online and below-the-line elements was created by Ogilvy & Mather, Singapore with different media partners involved in each market.
“With the current economic conditions, people are more careful about how they spend their money. Some may opt for public transport more often, which provides challenges in our category,” said Craig Penty, regional manager for passenger car and motorcycle lubricants at BP.
BP is not only competing with global players such as Shell, but also many local brands in various markets such as Top One in Indonesia.
Watch the ads