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Sep 17, 2013
Brands need to combine higher purpose with 'PR thinking': Lynne Anne Davis
SPIKES ASIA 2013 - In her presentation at Spikes Asia today, Lynne Anne Davis, Asia-Pacific president of FleishmanHillard and PR jury president, said that many of the most successful brands are those that look beyond straightforward CSR and tie their business objectives to social causes that involve consumer participation.
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