The 600,000 square-foot site is located on the heart of Nathan Road and is scheduled to open by the end of the year. I-Square will consist of seven floors of retail outlets, as well as entertainment, dining and a new IMAX cinema.
BrandWorks’ other shopping mall clients include Pacific Place, MegaBox, CityWalk in Hong Kong, and Saniltun in Beijing
HK Plaza in Shanghai and TianXing Roosevelt Shopping Mall in Dalian in China. It has been tasked to develop a holistic and sustainable brand image for in-mall and consumer brand launch later this year.
Stephen Hoo, MD of Brandworks said the agency was picking up a number of retail clients based on its experience in malls.
BrandWorks’ other shopping mall clients include Pacific Place, MegaBox, CityWalk in Hong Kong, and Saniltun in Beijing
HK Plaza in Shanghai and TianXing Roosevelt Shopping Mall in Dalian in China. It has been tasked to develop a holistic and sustainable brand image for in-mall and consumer brand launch later this year.
Stephen Hoo, MD of Brandworks said the agency was picking up a number of retail clients based on its experience in malls.
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