According to Pat Lim (pictured), managing director of Briq, her agency will be taking on communication strategies for the four local businesses in addition to media planning and buying.
Beginning operations in February, Briq Communications was started by the former PHD Singapore managing director.
The agency has a strategic alliance partnership with Dentsu Asia Network and counts executive director of new media, Ray Pak, and communications director, Russ Lai, among its ranks.
Tapping on Dentsu Asia’s established infrastructure and network, Briq will offer an integrated communication service which also includes creative solutions, digital, sports marketing, content development and activation.
In the future, through its partnership with Dentsu, there are plans to roll out Briq across the region.
Beginning operations in February, Briq Communications was started by the former PHD Singapore managing director.
The agency has a strategic alliance partnership with Dentsu Asia Network and counts executive director of new media, Ray Pak, and communications director, Russ Lai, among its ranks.
Tapping on Dentsu Asia’s established infrastructure and network, Briq will offer an integrated communication service which also includes creative solutions, digital, sports marketing, content development and activation.
In the future, through its partnership with Dentsu, there are plans to roll out Briq across the region.
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