News The Work
Benjamin Li
Jan 31, 2013

British Council campaign unzips young adults' confidence in learning English

HONG KONG - The British Council's new ad campaign, created by M&C Saatchi, encourages young adults to unbutton and unzip their lips by learning to speak English with confidence.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Did the strategic planner just kill the advertising agency?

1 Did the strategic planner just kill the advertising agency?

Coca-Cola and WPP renew global marketing partnership

2 Coca-Cola and WPP renew global marketing partnership

GroupM tells staff about redundancies as restructure hits UK

3 GroupM tells staff about redundancies as restructure hits UK

WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

4 WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

Why has GroupM lost its way for so long? The buck stops with WPP

5 Why has GroupM lost its way for so long? The buck stops with WPP

Ogilvy unifies social media offering in 16 APAC markets

6 Ogilvy unifies social media offering in 16 APAC markets

Omnicom set targets to cut staff costs by 10%

7 Omnicom set targets to cut staff costs by 10%

APAC Power List 2025: The region's most powerful brand leaders

8 APAC Power List 2025: The region's most powerful brand leaders

Labubu, the art toy craze and why grown-ups can’t get enough

9 Labubu, the art toy craze and why grown-ups can’t get enough

Asia-Pacific Power List 2025: Ravi Santhanam, HDFC Bank

10 Asia-Pacific Power List 2025: Ravi Santhanam, HDFC Bank

Related Articles

Dani Bassil appointed CEO of M+C Saatchi AUNZ, Justin Graham to depart
4 days ago
Staff Reporters

Dani Bassil appointed CEO of M+C Saatchi AUNZ, ...

M&C Saatchi restructure sees profitability rise by 294%
Mar 27, 2025
Will Green

M&C Saatchi restructure sees profitability rise by 294%

M&C Saatchi reveals AI tool that measures brands' 'cultural power'
Mar 18, 2025
Eszter Gurbicz

M&C Saatchi reveals AI tool that measures brands' ...

M&C Saatchi sells stakes in loss-making units in Hong Kong and Sweden back to local owners
Jan 2, 2024
Nikita Mishra

M&C Saatchi sells stakes in loss-making units in ...

Just Published

Award-winning economist Tim Harford on the three key rules of data for media and marketing
The Knowledge
14 hours ago
Glauk Mahmutaj

Award-winning economist Tim Harford on the three ...

Talking at a recent event, the journalist, author and radio presenter, revealed three simple things on which to focus when considering data.

Campaign announces agenda for debut of Campaign House at Cannes Lions 2025
14 hours ago
Staff

Campaign announces agenda for debut of Campaign ...

Programme of editorial and partner events will run across the week of the festival in June.

Southeast’s Asia’s top 50 brands 2025
2 days ago
Matthew Keegan

Southeast’s Asia’s top 50 brands 2025

After surveying 10,000+ consumers across Southeast Asia, Pureprofile and Campaign crown Samsung and Shopee as the top brands, joined by 48 others leading the region’s market.

Mindshare, EssenceMediacom China chiefs exit
2 days ago
Minnie Wang

Mindshare, EssenceMediacom China chiefs exit

Campaign understands that both Mindshare and EssenceMediacom’s China chiefs are stepping down; WPP Media pushes regional restructuring post rebrand.