Hosted by Singapore, the swimming event is jointly organised by the Singapore Swimming Association and the Singapore Sports Council, for the 4th year in a row.
“We were looking for a property that will connect with families and the youth to match our brand values, and swimming was the perfect fit,” said Nigel Lee, country manager of Brother International Singapore.
“The FINA World Cup is the launch pad of some of the best swimmers in the world, including our very own. So, we’re very pleased with Brother’s investment which we hope will provide a win-win partnership for all,” added Jeffrey Leow, president of the Singapore Swimming Association.
This sponsorship was arranged by Dentsu Singapore Sports Division, the appointed marketing agency for the event. The event will be held from 16 to 17 October at the Singapore Sports School.
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