Burberry hunts for digital agency

The pitch is due to take place over the next two weeks. 

The revamp is part of Burberry's plans to place greater focus on digital marketing, following the appointment of its first head of digital, Simon Gresham Jones, who joined from Microsoft in May.  It intends to relaunch the website next year.

A Burberry spokesman said the brand has approached ‘a shortlist of external digital agencies to pitch for the build of a new user interface'.

Last month, the brand announced it was launching a consumer website, at artofthetrench.com.

The site, which aims to celebrate Burberry's iconic trenchcoat, will have social networking capablities. It is not live at the time of writing, but users are able to register for regular updates.

Burberry recently appointed Bartle Bogle Hegarty to work as its strategic brand partner.

Last week the label also embarked on a review of its global media planning and buying arrangements. The fashion group has made approaches to networks ahead of a pitch for the business.

In February last year Burberry handed media buying and planning duties for its China and Hong Kong accounts to Maxus.

Recent campaigns for Burberry include press activity, created in-house, to support its autumn/winter range that featured the Harry Potter star Emma Watson.