Burson—created from the merger of WPP-owned BCW and Hill & Knowlton, which is due to be formally completed on 1 July—launched on June 13, unveiling its new brand identity and client offerings.
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The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.
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'Wear the damn shorts’ empowers women to embrace their legs and challenge beauty standards.
A small number of agencies have embraced the four-day working week, and while agency leaders seem to be up for it, there are a few hurdles to overcome before it can become a more general reality.
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Three years in the making: After rigorous testing and development, the product is set to launch in 2026.
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