Burson—created from the merger of WPP-owned BCW and Hill & Knowlton, which is due to be formally completed on 1 July—launched on June 13, unveiling its new brand identity and client offerings.
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The shift from a “craft” approach to a “factory” approach in political advertising is now complete, with ad-makers throwing everything at the wall to see what sticks, says Éric Blais in his latest Free to Disagree column
CEO Andy Jassy noted sponsored product offering saw “meaningful” growth in the quarter due to increased ad relevance and optimization.
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Marketing and sale of Apple's latest phones have been blocked in Indonesia after the tech giant failed to comply with regulations requiring 40% of smartphones to be made from local parts.
Adland weighs in on where the flexible working debate is heading.
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