MELBOURNE - Belgiovane Williams Mackay has won the business for Australian wine brand Brown Brothers in a competitive pitch against two unnamed agencies.
Mike Turner, the winemaker's head of marketing, said the brand has a long history of "breaking the mould" and was looking for "the next game changer in communications to take us into the next decade”.
The win is a good start for Carl Ratcliff, who took over as BWM Melbourne's managing director in February, said Group CEO Paul Williams.
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