Teague (pictured) has had extensive experience in a number of New Zealand's leading corporates in technology, FMCG, tourism, retail and advertising agency sectors, and joins the agency from Telecom NZ where she was head of communications for retail.
Teague has also had senior marketing and management roles at Restaurant Brands (operators of KFC, Pizza Hut and Yum franchises in NZ), Pacific Retail Group, Woolworths and as global marketing manager for Air New Zealand.
Teague started her career on the agency side, including eight years at Y&R's Mattingly. Career highlights includes developing the 'Inspiring journeys' brand strategy for Air NZ and the branding campaign and relaunch of Telecom's 3G XT mobile network last year.
"Michele comes to us with an outstanding corporate background and will have serious credibility with our clients," TCP executive chairman Mark Mackay commented on her appointment. "Her experience with retail, FMCG and fast food, her ability to manage significant budgets and staff, and her track record in building and reviving brands."
Teague added, "I am delighted to be joining an agency with such a wonderful creative body of work, and portfolio of blue chip brands. It's an exciting time to be in the advertising industry as we embrace the challenges of new channels, content and branding of the complete customer journey."
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