Campaign reveals global Agency of the Year shortlist

A global shortlist of eight agencies representing the UK, Canada, the US, Türkiye, Hong Kong, Australia, New Zealand, and the Philippines is competing for the coveted Creative Agency of the Year at Campaign’s fourth Global Agency of the Year Awards. 

Three antipodean shops, Australia’s Thinkerbell and New Zealand’s Special and Motion Sickness, dominate the shortlist, joined by the UK’s Amplify, Hong Kong’s DDB Group, and Zulu Alpha Kilo from Canada/the US. Two TBWA agencies make up the eight: the Philippines’ TBWASMP and Türkiye’s TBWAIstanbul.  

Three Interpublic Group brands have been shortlisted for Global Network of the Year: FCB, McCann Worldgroup, and UM Worldwide. They are up against WPP’s Ogilvy and Wavemaker, Omnicom’s DDB Worldwide and OMD Worldwide, and Chime Communication’s VCCP, and the sole independent network, Imagination.  

The shops running for Media Agency of the Year include Mindshare in China and the UK’s Manning Gottlieb OMD. The latter has four separate chances to walk off with a Global Agency of the Year title, having also been nominated for Agency Leader, New Business Development Team/Person, and Strategic Planning Leader. 

Meanwhile, the UK’s Oliver has been shortlisted for five different awards: Agency Leader, Creative Leader, Customer Engagement Agency, Digital Innovation Agency, and In-house Agency as part of Unilever’s U-Studio.  

The UK’s VCCP also has five nominations: Agency Growth Leader, Strategic Planning Leader, Global Network, Independent Agency (Integrated Experience, PR), and Integrated Marketing Agency. 

Judged by a panel of top marketers

Campaign’s Agency of the Year Global Awards are judged by a panel of top marketers. This year’s chair of judges is Betsey Chung, a veteran global chief marketing officer, who has held a range of senior marketing and finance roles at brands including TD Bank Group, BMO, Aviva and American Express. 

Last year, New Zealand’s Special scooped the headline Creative Agency of the Year prize and Ogilvy won Creative Agency Global Network. 

Australia’s Initiative walked off with the Media Agency of the Year and UM Worldwide took Medial Global Network.

Inaugural in-person awards ceremony

Companies from over 40 countries have entered Campaign’s fourth global Agency of the Year Awards, with the winners to be revealed on 13 June at the inaugural in-person awards ceremony, at London’s Carlton Tower Jumeirah, ideal timing for a pre-Cannes Lions warm-up en-route to the festival. 

The black-tie event will bring together international judges and the world's top agencies, starting with a networking reception followed by a three-course dinner, before the unveiling of the 2023 winners with time to network and celebrate. 

Find out more at the Agency of the Year Global Awards website: https://www.aoyglobalawards.com/

See the full list of last year’s winners at Campaign Global Agency of the Year Awards 2022: winners revealed (campaignlive.co.uk)
 

Shortlists for network awards

Global Network

DDB Worldwide
FCB
Imagination 
McCann Worldgroup
Ogilvy
OMD Worldwide
UM WW
VCCP
Wavemaker 

Best Network: Asia Pacific

Special
TBWA\Asia Pacific
The Weber Shandwick Collective 

Best Network: Europe

DDB Europe
NoA - The North Alliance
McCann Worldgroup UK & Europe
OMD EMEA
PHD Europe 

Best Network: Americas

IPG Mediabrands
SAB Marketing Connections 

Best Network: Middle East & Africa

IMPACT BBDO
TBWA 

Shortlists for agency awards

Creative Agency

Amplify
DDB Group Hong Kong
Motion Sickness
Special
TBWA\Istanbul
TBWA\SMP
Thinkerbell
Zulu Alpha Kilo 

Media Agency
MG OMD
Mindshare 

Brand Experience Agency

Amplify
George P. Johnson Experience Marketing
Imagination
Jack Morton Worldwide
Leo Burnett Taiwan
LIGHTBLUE
Momentum Worldwide 

Consultancy

Deloitte Digital
Fiftyfive5, part of Accenture Song
half rhino
Manifest 

Customer Engagement Agency

Leo Burnett Taiwan
Oliver
Rapp Worldwide 

Digital Innovation Agency

Atomic 212°
Create Group 
DEPT®
Gravity Road
OLIVER
Propel Manila 
Zenith Taiwan 

In-house Agency

BBC Creative
The Kitchen North America
U-Studio/OLIVER
Creative X, Meta 

Independent Agency (Creative, Advertising)

Mother 
Motion Sickness
Pablo 
Rethink
Special
Thinkerbell
Zulu Alpha Kilo 

Independent Agency (Integrated Experience, PR)

Apparent
Create Group
Imagination 
Just Global
Tangerine Communications
VCCP 

Independent Agency (Media, Performance)

Ampersand Advisory
Atomic 212°
NP Digital 

Independent Agency (Digital)

Propel Manila
White Rivers Media 

Integrated Marketing Agency

Apparent
VCCP  

Performance Agency

Acceleration Partners
Atomic 212°
Croud
Journey Further
M&C Saatchi Performance
NP Digital
Tug Agency 

PR Agency

Citizen Relations
FleishmanHillard
Icon Agency
Material
Tangerine Communications
The Weber Shandwick Collective
Vector
Zeno Group 

Social Media Agency

Billion Dollar Boy 
The Goat Agency
Gravity Road
(Le Pear Societe') LPS Brands
Whalar 

Shortlists for people and team categories

Agency Growth Leader

Sandeep Mark Joseph, CEO and co-founder, Ampersand Advisory
Claire Fenner, CEO, Atomic 212°
Sam Stuchbury, executive creative director, Motion Sickness
Stephanie Brimacombe, global chief growth officer and CEO Europe, VCCP 

Agency Leader

Sergio Gordilho, chief creative officer, Africa Creative
Jamie Elliott, CEO, The Gate London
Cat Lyon and Sean O'Brien, co-founders, half rhino
Eileen Kiernan, global CEO, IPG Mediabrands
Natalie Bell, CEO, MG OMD
Sam Stuchbury, executive creative director, Motion Sickness
Rod Sobral, global chief creative officer, OLIVER
Tony Bradbourne, founder / creative chairman & CEO NZ, Special 

Corporate Communications/Marketing Team or Person 

Mother 
Ogilvy Global Communications, Ogilvy 

Creative Leader

Nancy Crimi-Lamanna, chief creative director, FCB Canada
Ali Rez, chief creative officer, Impact BBDO
Rod Sobral, global chief creative officer, OLIVER
Aaron Starkman, chief creative officer, Rethink
Lisa Fedyszyn and Jonathan McMahon, chief creative officers, Special 

New Business Development Team/Person

Atomic 212°, Rory Heffernan
MG OMD, New Business and Development Team
TBWA\Istanbul 

Strategic Planning Leader

Emma Withington, chief planning officer, MG OMD
Toygun Yılmazer, chief strategy officer, TBWA\Group Istanbul
Michael Lee, chief strategy officer, VCCP Partnership 

Talent Management Team/Person

TO BE ANNOUNCED AT THE AWARDS 

Shortlist for Client & Partner Awards

Global Tech Partner

TO BE ANNOUNCED AT THE AWARDS 

Shortlist for staff engagement and initiatives awards 

Best Place to Work: Individual Shop 

Create Group
Croud
DDB Group Philippines
IDEASXMACHINA Hakuhodo
Talented.Agency
TBWA RAAD