Gabey Goh
May 24, 2016

Can Michelle Phan's Icon network pass the millennial 'sniff test'?

SINGAPORE - Icon, an online lifestyle channel that is a joint venture between Endemol Shine Beyond and digital entrepreneur Michelle Phan, is set to debut in Asia, with its creators promising a mix of brand opportunities that will prove compelling to desirable young audiences.

Content creators from the region figure strongly in Icon's plans

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