A total of 31 entries have made it onto the Design shortlist, including 10 from Japan, followed by seven from India, five from Hong Kong, three from both New Zealand and China, two from Thailand and one from Australia.
In contrast to the Cyber category shortlist which is clearly dominated by Japan, the Design shortlist includes entries from across the region.
'Hidden sound campaign' developed for Zoo Records by Leo Burnett Hong Kong, has already been awarded with a gold Lion in the Direct category.
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Shortlisted entries from Asia-Pacific
A01 Small Scale Corporate Identity Schemes
- CUTTER ART OF OLFA, OLFA CORPORATION, PAPER CUTTER, DENTSU Tokyo
- LAUNCH OF EPISTEME SKINCARE RANGE, ROHTO PHARMACEUTICAL, LUXURY SKINCARE PRODUCTS, DENTSU KANSAI Osaka
A02 Posters
- ASIAN WAVE - ADFEST 2009 EXHIBITION IN JAPAN, THE YOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO, ADVERTISING AWARDS, DENTSU KANSAI Osaka
- THE ONEDER BRAIN!!, YOSHIDA HIDEO MEMORIAL FOUNDATION, ONE SHOW 2009 EXHIBITION IN JAPAN, DENTSU Tokyo
- HIDDEN SOUND CAMPAIGN, ZOO RECORDS, ALTERNATIVE MUSIC SHOP, LEO BURNETT Hong Kong
- BEER, PUBLICIS COMMUNICATIONS, ADVERTISING AGENCY, PUBLICIS COMMUNICATIONS Mumbai
- MOUNTAIN, PUBLICIS COMMUNICATIONS, ADVERTISING AGENCY, PUBLICIS COMMUNICATIONS Mumbai
- SKY, PUBLICIS COMMUNICATIONS, ADVERTISING AGENCY, PUBLICIS COMMUNICATIONS Mumbai
- MINI BEGINNINGS, HEWLETT-PACKARD, PERSONAL NOTEBOOKS, PUBLICIS COMMUNICATIONS Gurgaon
A03 Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
- UNEQUAL CHILDHOOD PAPER-CUTTING, CHRISTINA NOBLE CHILDREN'S FOUNDATION, CHILDREN'S CHARITY, LEO BURNETT Hong Kong
A04 Calendars
- STAMPS, DEPARTMENT OF POSTS, INDIA, INDIA POST, OGILVY & MATHER Gurgaon
A05 Stationery
- PERSONAL BUSINESS CARD, MR. CHAIYA MAHAPAB, FOOTBALL REFEREE'S SERVICES, McCANN WORLDGROUP THAILAND Bangkok
- TAMIYA BUSINESS CARD, SIAM TAMIYA, MODEL KITS SHOP, CREATIVE JUICE\BANGKOK (TBWA) Bangkok
- PUNCH NAME CARD SET, HONG KONG ACUPUNCTURISTS ASSOCIATION, MEDICAL PROFESSIONAL ALLIANCE, LEO BURNETT Hong Kong
- ERASER, ALZHEIMER'S NEW ZEALAND, ALZHEIMER'S AWARENESS, COLENSO BBDO Auckland
- ORNITHOLOGIST, BHARATPUR BIRD SANCTUARY, ORNITHOLOGIST, OGILVY & MATHER Gurgaon
A06 Books
- THE VIGNERON, OAKFIELD PRESS, PUBLISHERS, ALT GROUP Auckland
A07 Publications
- BEER COASTERS, ASIA PACIFIC BREWERIES, ASIA PACIFIC BREWERIES, GEORGE PATTERSON Y&R Brisbane
- THUNDER NIGHT FEVER! ART BOOK FOR HAIKU-READING EVENT, MITSUBISHI ESTATE, SUMMER NIGHT HAIKU READING, DENTSU Tokyo
A08 Typography
- X EXHIBITION, SGDA, GRAPHIC DESIGN EXHIBITON, SENSETEAM Shenzhen
A09 Self Promotion
- THE ORANGE SQUID, BRAIN MAGAZINE, DESIGN AND ADVERTISING MAGAZINE, McCANN WORLDGROUP Hong Kong
A10 Point of Sale
- THE WALL SALE, SONY MARKETING JAPAN, RECYCLED JEANS PROMOTION, HAKUHODO KETTLE Tokyo
- CUT/RARITY/REFLECTION, CHOW TAI FOOK JEWELLERY, 3_EX DIAMOND, DDB HONG KONG
A12 Digital Design - Websites & Online Advertising
- VERBATIM CHAMPIONSHIP, MITSUBISHI KAGAKU MEDIA, STORAGE MEDIA, IMG SRC Tokyo
B01 Environmental Design: Semi-Permanent
- MIDTOWN CHRISTMAS 2009, TOKYO MIDTOWN MANAGEMENT, TOKYO MIDTOWN, DENTSU TEC Tokyo
- X EXHIBITION, SGDA & LOOOK, GRAPHIC DESIGN EXHIBITION, SENSETEAM Shenzhen
- NISSAN OMOIYARI BALLOON, NISSAN MOTOR, NISSAN, TBWA\HAKUHODO Tokyo
- GREEN PEDESTRIAN CROSSING, CHINA ENVIRONMENTAL PROTECTION FOUNDATION, ENVIRONMENTAL PROTECTION, DDB CHINA GROUP Shanghai
C02 Alcoholic Drinks
- THE VIGNERON CENTENARY WINE, OAKFIELD PRESS, PUBLISHERS, ALT GROUP Auckland
C03 Non-Alcoholic Drinks
- THINKING INSIDE THE BOX., PIOMA INDUSTRIES, RASNA SOFT DRINK CONCENTRATE, REDIFFUSION Y&R Mumbai
C04 Cosmetics & Beauty
- COUNTDOWN TO BEAUTY, HOYU, PROFESSIONAL HAIR STYLING PRODUCTS, ADK Tokyo