Campaign Big Global Awards shortlist announced

The shortlist for the second annual Campaign Big Global Awards is out and Uncommon Creative Studio is leading the way with 16 chances to win. 

Canadian shops Courage (with 11) and Rethink (five) also enjoyed strong showings, followed by Mojo Supermarket | Creative X and VCCP, both with four shortlist appearances. 

The winners will be announced on 27 February. 

The Campaign Big Global Awards show is a celebration of the best creativity from around the world that is too big for one market and deserves international recognition; the potential for global exposure is huge with more than 1.2 million unique monthly users for Campaign UK, US, Asia and now Canada. 

The inaugural Campaign Big Global Awards received entries from four continents and recognised agencies of all sizes from Japan, Brazil, Honduras, Canada, Germany and Spain. 

The work was reviewed by a judging panel of leading creatives from around the world, led this year by Rethink’s global CCO, Aaron Starkman. 

“Campaign is one of the most respected creativity publications in the world,” Starkman said, when he was announced as the chair. “The work that is recognised here signals to the industry what the standard for greatness is.” 

David Brown, co-editor of Campaign in Canada, said: “In a global economy where competition only ever increases, creativity and innovation—the very lifeblood of this industry—become more important with each passing day.

“And just as brands, products and services must face challenges from across the planet, the best creative thinking, and biggest ideas, should excel on the world stage.” 

Craft categories 

Post Production

“Owned by you, right by you” by VCCP for Co-Op 

“Yours for 200 years” by VCCP for Cadbury 

Industry sector categories 

Entertainment and Leisure

“Facebook—yes, couch!” by Mojo Supermarket | Creative X for Meta

“A life in sound” by Uncommon Studio for Sirius XM 

“Leave the cult, join the club” by We are PI for Virgin Active 

FMCG 

“The first edible mascot” by Weber Shandwick for Pop-Tarts 

“Marmite hate activated” by U-Studio / Oliver for Marmite 

“Heinz Ketchup and seemingly ranch” by Rethink for Kraft Heinz

“The Ordinary” by The Ordinary for The Ordinary 

“Windows break” by Courage for KitKat 

“Have an AI break” by Courage for KitKat 

“Neverland” by Neverland for Kopparberg 

Not for Profit 

“Short life stories” by Bensimon Byrne for White Ribbon 

“Car parts for life” by De La Cruz / Ogilvy for Plaza Las Américas Mall and Stefano Foundation for Organ Donation 

“The planet's scariest bouquet” by Zulu Alpha Kilo for Environmental Leadership Canada 

Retail 

“Facebook—yes, couch!” by Mojo Supermarket | Creative X for Meta

“Next to stok'd” by Angry Butterfly for Stok’d 

“Owed by you, right by you” by VCCP for Co-Op 

“Sport your period” by Rethink for Knix Wear 

Travel and Tourism

“Inner portrait by Refik Anadol” by HeyMo: The Experience Design Company for Turkish Airlines 

“A British original period drama” by Uncommon Creative Studio for British Airways 

“Trollboards” by Courage for Skyscanner 

Utilities and Services

“Facebook – yes, couch!” Mojo Supermarket | Creative X for Facebook  

“Trains, now on Uber” by Mother for Uber Trains 

Media channel categories

Design

“The heavy metal sweater” by Uncommon Creative Studio for Sirius XM

“The rewear chair” by Uncommon Creative Studio for Ecover 

“EA Sports FC” by Uncommon Creative Studio for EA Sports FC

“High Al” by Publicis Toronto for Riff 

Experiential 

“The first edible mascot” by Weber Shandwick for Pop-Tarts 

“Unlandmarks” by Uncommon Creative Studio for Humanise 

“Inner portrait by Refik Anadol” by HeyMo for Turkish Airlines 

Film campaign

“Boilers to Mars” by Purdue Brand Studio for Purdue University

“A British original period drama” by Uncommon Creative Studio for British Airways

“A life in sound” by Uncommon Creative Studio for SiriusXM

“80 degrees” by Courage for Nescafé 

“For the club” by Uncommon Creative Studio for EA Sports FC

“Play life” by Droga London and Accenture for Qiddiya 

“Rogers x TIFF” by Publicis Toronto for Rogers 

“Amazon Business – 'Smart business buying'” by Joint for Amazon Business 

Integrated

“Superstitious” by Courage for KFC 

“Finger lickin’ open endorsement” by Courage for KFC 

“Cadbury 200” by VCCP for Cadbury 

“Conquer the weekend” by Innocean USA for Hyundai Motor America

“Neverland” by Neverland for Kopparberg 

Out of home

“Coors light’s out” by Rethink for Coors Light 

“Car parts for life” by De La Cruz / Ogilvy for Plaza Las Américas Mall and Stefano Foundation for Organ Donation 

“Windows” by Uncommon Creative Studio for British Airways

“The Ordinary” by Uncommon Creative Studio for The Ordinary

“A British original” by Uncommon Creative Studio for British Airways 

“Trollboards” by Courage for Skyscanner 

“Smack for Heinz” by Rethink for Kraft Heinz 

Social 

“Facebook – yes, couch!” Mojo Supermarket | Creative X for Facebook 

“Heinz Ketchup and seemingly ranch” by Rethink for Kraft Heinz 

“The legend… is back” by Born Social for Ford 

“Superstitious” by Courage for KFC 

“Windows break” by Courage for KitKat 

“Finger lickin’ open endorsement” by Courage for KFC